Month: March 2024

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, […]

Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s […]

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to […]

We are now just about a week into the Google March 2024 core and spam updates, and boy, has it been busy. In that time, […]

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance […]

While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked.  A powerful […]

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises […]

Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok’s […]

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic […]