Month: March 2024

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics.  While SEO is geared toward improving […]

A fast-loading website provides a good user experience and helps increase conversion rates. Google also recently updated its documentation to confirm that Core Web Vitals […]

Instagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just […]

The EU announced investigations into Google, Meta and Apple over potential violations of the Digital Markets Act (DMA). Should any of the tech giants be […]

Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account […]

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a […]

Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to […]

Bing Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, is now fully live for […]

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs […]