Month: April 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties […]

Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging […]

Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained […]

Sixty percent of citations on AI search engine Perplexity overlap with the top 10 Google organic search results, according to a new analysis. Healthcare had […]

Negative keywords are crucial for optimizing Google Ads campaigns.  They save budget, improve ad relevance and sculpt ideal traffic.  Without a strong PPC strategy, wasted […]

With Google’s increased focus on reducing low-quality content in search results, marketers are questioning the role of AI-generated content. However, regardless of how it’s created, […]

The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. […]

I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. […]

The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that […]

YouTube unveiled three new updates for content creators, intended to provide them with a deeper understanding of their audience and enhance the user experience they […]