Daily Mail publisher introduces news social-first video ads
DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s expanding […]
Month: April 2024
Instagram Stories: 6 tips to boost engagement
Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new […]
7 must-know marketing attribution definitions to avoid getting gamed
I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement […]
How to use Google Gemini to improve SEO operational efficiency
Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage Gemini integrated with Google Workspace for Sheets, […]
How to improve your SaaS onboarding experience to retain more customers
A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. Demonstrates how well the product meets the user’s […]
Microsoft expands Maximum Conversion Value to more campaign types
Microsoft extended Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your […]
A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying […]
The Impact of Third-Party Cookies ending on PR and SEO
Understanding the implications of third-party cookies There’s been significant chatter surrounding the impending demise of third-party cookies. With the process already underway, Google is set […]
Meta announces major audience targeting and insights update
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience […]
Walmart Connect opens up to small and non-endemic advertisers
Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have […]
