Month: April 2024
4 under-utilized SEO research approaches to tackle in 2024
SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of […]
Google Demand Gen advertisers get generative image tools
Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image assets with just a few […]
What to do when Google changes your GBP information
Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Google has devised various mechanisms and processes to deter abuse and enhance […]
What does ‘Real-Time Marketing’ really mean? by Salesforce
en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the […]
The Pros and Cons of No-Follow Backlinks for SEO
Backlinks have always been a foundational component of SEO. The essentiality of backlinks has been immortalized with countless case studies and accounts attesting to the […]
How to harness the power of brand mentions across the search universe
Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their […]
Writing people-first content: A process and template
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline […]
TikTok testing virtual influencers for video ads
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can […]
Chase launches first bank-led media network
JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some […]
