Month: May 2024

New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand […]

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to […]

Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial […]

It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. There’s been much talk about core updates, helpful […]

We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it […]

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And […]

Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot, a leading marketing and CRM software provider, according to a […]

Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s […]

Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait months to see how it […]

Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a sucker punch.  But get this: […]