6 guiding principles to leverage AI for SEO content production
If you’ve been following SEO trends over the past two years, you’ve probably heard the term “AI” more than enough times already. While I’ll admit […]
Month: May 2024
4 ways to check your website’s Google consent mode setup
Google officially rolled out the requirement for Consent Mode v2 for Google properties in the European Economic Area (EEA) to ensure its properties complied with […]
Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss by Emarsys
From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and […]
Google Search Console reporting error for product snippets
Google has confirmed a “logging error” that affected the product snippets reporting within the Google Search Console performance report. The issue occurred between May 15, […]
Google responds to leak: Documentation lacks context
The search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made public yesterday morning. Everyone has […]
PayPal launching ad network fueled by user purchase data
PayPal is building an advertising business that will leverage the troves of data it collects on consumer purchases and spending habits. What’s happening? The digital […]
How to create and configure custom dimensions in GA4
Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool […]
A guide to ad variations in Google Ads
Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining […]
Search Central Live 2024 is coming back to the APAC region
Search Central Live is coming back to the Asia Pacific region, bringing you insights from Google Search, fun networking opportunity, and more! This year we’re […]
How to Optimize SEO on Shopify – Tools, Tips & Tricks
Shopify SEO: What Marketers Need to Know Shopify has grown into the world’s dominant ecommerce platform. Since its founding in 2006, the ecommerce site builder […]
