Month: May 2024

With over 60% of all website traffic originating from organic search and 91.5% of clicks going to first-page results, businesses that neglect SEO are missing […]

Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes […]

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted […]

Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates […]

The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, […]

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey […]

You can either have broad or deep subject matter expertise. The choice is yours. If you’re in the early or middle stage of your career, […]

Starting at around 1:30am ET, Bing Search and the sites Microsoft Bing powers, have been experiencing global and widespread outages. This leads to many Bing […]

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital […]

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. There have been mixed emotions around the many […]