Google’s first-party data unification Ads Data Manager available to all
Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns. […]
Month: May 2024
Google starts testing ads in AI overviews
Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024. What’s new. Google is testing the inclusion of Search and Shopping […]
Google visual storytelling advances for YouTube, Discover, Gmail
More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today […]
Google rolls out immersive, AI-powered Shopping Ads
A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing […]
Google PMax upgrade allows mass AI creative asset production
Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one […]
The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind
The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods […]
Google Lens and Circle to Search gains more links, facts and AI Overviews
Google is rolling out upgrades to Google Lens and Circle to Search, adding more links, knowledge panel information and even the new AI Overviews to […]
So you’ve ‘won’ SEO – now what?
It’s the ideal SEO scenario: you rank for that keyword you promised everyone you would get in the top 10 this quarter and it’s driving […]
