Month: June 2024

AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages […]

Google has fixed an issue where some internal pages would not show the proper Site name in the Google Search results. This has been an […]

Lots of insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including the fantastic write-ups from: Rand […]

Google’s AI Overviews now appear less than 15% of the time, according to a new analysis. Google’s AI Overviews (formerly known as Search Generative Experience […]

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll […]

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches […]

Google has fixed the issues with the link report within Google Search Console. Last week, we reported a bug with that link report that Google […]

Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users exposed to ads versus those who were […]

Achieving a higher ranking in search engine results is a common goal for website owners and SEO marketers. However, while it’s easy to talk about, […]