Month: June 2024

In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Was he lying? A recent study by […]

One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get […]

Amazon’s Sponsored Brands have always been a central component in showcasing brands and capturing customer attention on the platform. Today, many exciting new features are […]

Google seems to have a bug where it has not indexed new content across both large and smaller publishers over the past several hours. The […]

Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect, misleading and dangerous answers. Let’s […]

Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Several content label exclusions will […]

Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, […]

Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration […]

Are you ready to move beyond basic personalization? Today’s customers expect more than just their name being recognized. They crave interactions that feel genuine and […]

As we explore the diverse applications of AI, it’s crucial for organizations to create a strong AI roadmap and assess their “AI readiness.”  This involves […]