Month: June 2024

A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to […]

SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers […]

Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing […]

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen […]

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its […]

SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights […]

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an […]

A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization […]

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more […]