Month: July 2024

Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. […]

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, […]

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This […]

Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s […]

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive […]

SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO […]

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. […]

Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them. […]

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s […]

Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means […]