Month: July 2024

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort […]

It’s rare that you always get what you want in life.  As SEO professionals, we all know the sheer pain of not having enough resources […]

Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can […]

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change […]

Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key features: Modular design […]

Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & […]

In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, […]

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics.  The traditional “funnel” approach, which starts with […]

Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content. Why we care. This policy update aims […]

A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users […]