Month: July 2024

Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: […]

Have you ever been tempted to pay for a really great link?  Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of […]

Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or […]

Google Search Console’s Search Performance reports are now delayed by over 53 hours and counting. It is not uncommon for these reports to be delayed, […]

Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an […]

Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help […]

Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other […]

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — […]

What’s the “new” SEO? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search […]

Microsoft has added a new guideline to its Bing Webmaster Guidelines named “prompt injection.” This is to cover the abuse and attack of language models […]