Month: July 2024

Netflix is phasing out its cheapest ad-free plan in Canada and the UK, with plans to do the same in the U.S. and France. Driving […]

In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP.  […]

Interview 10 Google Ads experts and nine of them will tell you that themed ad groups (a.k.a. Hagakure) are the best way to build search […]

Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment […]

Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that […]

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and […]

Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google […]

Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Why we care. […]

AI is impacting every aspect of Google, including SEO and Google Ads.  In a recent article in Search Engine Land, Anna Crowe masterfully discussed the […]

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This […]