Month: August 2024

Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: […]

SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often […]

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are […]

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion […]

Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. […]

Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance […]

The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data […]

If you’re reading this, you’ve likely encountered the “Crawled – Currently Not Indexed” error in Google Search Console.  Of the 213 Google Search Console profiles […]

A lot has changed over the past year while I’ve been waiting for “the best AI video generators for creators and marketers” to emerge. The […]

Many C-level executives are convinced AI is a must-have competitive tool. According to a recent study from IBM’s Institute for Business Value, 75% of CEOs […]