Month: August 2024

Eight seconds, on average. That’s how long people will wait for a website to load in 2024, according to a recent Forbes Advisor survey. By […]

Google has released the August 2024 core update, which will take about a month to fully roll out. This update is not just a normal […]

As more people adopt AI tools to generate content for SEO, the line between inspiration and plagiarism is blurred.  Many are asking: Is using AI […]

Google announced a number of updates and experiments for its new AI Overviews today including more ways to see citations and links to the sources […]

The dust is still settling after Google’s abrupt late-July pivot on cookies (they’re here indefinitely). Now what? The reaction of advertisers has ranged from disbelief […]

Marketing research consistently shows that accurate audience targeting and relevant lookalike modeling leads to higher audience engagement and, ultimately, greater conversions. The challenge, however, lies […]

The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonials. Why we care. […]

Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply […]