Month: August 2024

Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have to be a full-time job. Spend ten minutes with […]

Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they […]

The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a […]

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a […]

Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025 Why we […]

The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the […]

It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how […]

Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for […]

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six […]

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why […]