Month: September 2024

Google has made a series of updates to its crawlers and user-triggered fetchers documentation, mostly breaking out the single-page document into multiple pages and documents. […]

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are […]

If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim […]

Cost-per-click (CPC) rates are rising across industries. In fact, CPCs are up by an average of 10% year over year, according to WordStream. It’s time […]

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, […]

There’s one moment in the process of creating a blog post or news article that every small publisher dreads: “What do I use for my […]

The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store […]

“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on […]

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and […]

First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was […]