Month: October 2024

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While […]

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit?  An outdated approach that neglects the growing importance of […]

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025.  For this reason, structured data […]

As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed.  While AI […]

Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations.  Retailers should not underestimate the importance […]

When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often […]

Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in […]

Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are […]

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. […]

Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account. Details. Google Ads […]