To have a successful website that gets the traffic you need, your search engine optimisation is important. It’s not enough just to have some keywords on your site and hope that you get found. You need to be sure that you are putting the right tools to use to help you improve your SEO across the board. Below are four of the SEO management tools that are must-have options for those who want to improve their optimisation.
Google Search Console
Google Search Console is a quality tool that allows users to monitor and report on your website’s presence in the search engine results pages for Google. If you have a website and you want to use this tool, all you will need to do is add some code to your site. You can get this code through Google Analytics, and you can then submit your sitemap to be indexed.
Of course, you don’t need to have a Search Console account to get indexed by Google. However, when you do have an account, you will have control of what is indexed. This SEO checker tool can provide you with a much better understanding of how Google views your site. Naturally, this also provides you with deeper insight into how those who come to your site view it. This insight allows you to then optimise the content on the site to help improve your performance in Google.
Why is it so important to focus on Google? You might be thinking that there are plenty of other search engines out there, so why worry about Google. It’s simple. Google is synonymous with search engines today. It is even used as a verb when people talk about looking something up online. They say they are going to “Google it”. Most people today are using Google, so it makes sense to pay attention to how your site is faring on the search engine.
KWFinder
Another nice tool is KWFinder, which can help you locate the ideal long-tail keywords that you will want to use and that are not as competitive. Many SEO professionals utilize this tool to find the best keywords. It can also help then to analyse their backlinks and the SERP. This tool also has a Rank Tracker tool, which lets you see how you are ranking. It can track your improvement with key metrics, too.
Those who may have trouble determining which keywords they should be using for the content on their site will find that this tool can make the search much easier.
Ahrefs
Another popular tool that will help you grow your search traffic is Ahrefs. The only website crawler that is larger is Google currently, and it has a wide range of features that help to make it a good choice to use. The tool’s Site Audit feature is a huge benefit. It provides you with SEO analysis that will let you know how your site is doing and where it needs to improve to help improve your ranking. You can use the tool to analyse competitors’ backlinks and then use those to help with your brand. The tool is powerful enough that it will show you the content in your niche that is linked to the most. This can give you some information on the types of content that you will want to create for your website.
SEMRush
This is a marketing SEO tool that is popular for those who are working in SEO. This will make it easy for users to find their ranking, see changes to their rankings, and even find new opportunities for ranking. The tool has several features that help to make it a good solution. The Domain vs. Domain analysis feature will let you compare your website to the site of your competitors. This can give you insight into what the competition is doing, and some things that you might be able to improve on your site. There is also an On-Page SEO Checker. This feature will let you not only monitor your rankings, but it will also let you see recommendations on things that you can do to improve your site’s performance.
The tool allows you to see your organic traffic, and you can see what types of posts and articles are doing best on your site. This allows you to know where you might want to focus with your future content.
Find the Right Tools for You
All the tools mentioned above have a range of benefits and features. They can help with rank tracking, keyword research, competitor research, content research, site audits, and so much more. They provide you with the knowledge you need to take your website from good to great. Website owners should always take the time to look at the various tools available that can help to make their jobs easier with SEO. For further advice, contact your local specialists such as this Perth SEO company.
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