A Comparison of the 3 Most Popular All-In-One Online Marketing Tools

The three most popular online marketing tools generate a whopping 433, 500 searches every month.
There’s a reason for that.
These three particular tools also generate confusion as to what they are used for, the differences between them, and pricing. The three tools we’ll compare are MailChimp, which is mainly for email marketing, and all-in-one online marketing tools like GetResponse and HubSpot, which are used for many other functions, email marketing only being one of them.

What are all-in-one online marketing tools?

Let’s think about all the elements involved in online marketing. I like the way Curata depicts the areas:

Now, you could use tools for each element, or you could use one tool to do everything from one dashboard.
Perhaps you’re even nodding your head as you think of the stack of Excel spreadsheets you’ve been using to try and keep tabs on all your initiatives. Tracking is a nightmare, and trying to keep up with your email plan is just about hopeless.
And then…how do you get a collective picture of how it all ties together, and whether it’s working or not? And the bigger your business gets, the harder it becomes to manage all your online marketing workflows…
Online marketing tools streamline, automate, and measure marketing tasks and workflows so that businesses can increase operational efficiency and grow revenue faster.
The most common functions of all-in-one marketing solutions include:

Email marketing
Lead management
Web forms
Website management
Drag and drop landing page builder
Content management and marketing
A/B Testing
Search engine optimization guidance
Workflow automation
Analytics

 
Marketing automation, which is what all-in-one online marketing software does, connects all the touchpoints of various activities.
With marketing automation, you can personalize the customer’s journey and segment behaviors, interests, and demographic details.
It ties all workflows together, to give you one complete picture.

The difference between Mailchimp, GetResponse and HubSpot
Now, all three platforms – GetResponse, HubSpot and MailChimp – offer a complete email marketing and autoresponder platform, but only GetResponse and HubSpot offer not only email marketing, but also other marketing automation for small businesses.
MailChimp can by no means be called an “all-in-one” online marketing tool, but I’ve included the service in this post for the sake of clarity; mainly to show the difference between an email marketing software platform and an all-in-one online marketing tool which includes email marketing as one element in the overall bundle.
This post details the differences between all three platforms, and you’ll be able to see how they compare in terms of pricing and offering.

Why online marketing tools?

Why is there so much interest in these tools, and what makes them so powerful for small businesses?
Well, there are four aspects to this:

Marketing may not be your core service or product offering, so you wouldn’t want to spend enormous amounts of time on it. These tools help streamline your processes to give you more time.
The tools act as somewhat of an online marketing guide, which makes learning about this business area a lot easier.
They help make you more productive and effective because you can manage all, or most of your activities from the same platform.
They help you target prospects better and improve your customer’s journey.
Paying for one tool instead of many to do different tasks, can end up saving you a substantial amount of money.


Image Credit: EmailMonday

#1: GetResponse

GetResponse first started out as an email marketing software provider, and today, they offer an all-in-one online marketing tool that features just about everything a small business needs for marketing in the virtual sphere. It can no longer be viewed as just email marketing software, because it offers a complete solution.
GetResponse offers a comprehensive email marketing campaign platform that you can use to plan workflow automation and email campaigns. On top of that, you can create landing pages and call-to-action forms with ease. The new features include tracking visitors in real-time to maximize profit and traffic, as well as cart abandonment recovery features.
GetResponse is the only all-in-one online marketing tool that includes webinars in their offerings, and it’s also known as the world’s easiest email marketing platform.
With a starting price of $49 per month for the marketing automation service, which also includes an email marketing platform, it’s the ideal place for small businesses who plan to grow. If you want all the features, the most popular plan is only $49 per month, compared to HubSpot’s which starts at $200 per month.

Automation packages offered by GetResponse

#2: HubSpot


HubSpot is a sophisticated all-in-one online marketing tool that features inbound marketing benefits.
HubSpot allows you to create your own landing pages and call-to-action forms, and it guides you with on-page SEO. HubSpot is also a content management system so it’s easy to update your website content and optimize it for search engines.
At an extra cost, you can even add the CRM and Sales functions.
HubSpot is mostly used by small to medium businesses.
HubSpot’s plans start at $200 per month, and their most expensive option will set you back $2400 per month.
#3: Mailchimp


MailChimp is only an email marketing platform, not an all-in-one tool. Depending on the package you choose, it allows you to create, automate, manage and measure email campaigns.
It doesn’t boast the features that GetResponse or HubSpot has of course, but it is an excellent option for entrepreneurs just venturing out into online marketing, or who have a very tight budget.
MailChimp is one of the biggest players in the realm of email marketing with a huge database of active users. While it incorporates some automation elements, these are mostly for email marketing campaigns that do not extend beyond or apply to other verticals.

Functions comparison



Hubspot
GetResponse
Mailchimp


Email marketing
Yes
Yes
Yes


Email templates
Yes
Yes
Yes


Email workflows
Yes
Yes
Yes


Marketing campaign workflows
Yes
Yes
No


Website management
Yes
No
No


Build landing pages
Yes
Yes
No


Build webpages
Yes
No
No


On-page SEO
Yes
No
No


Automation
Yes
Yes
Yes


Landing pages
Yes
Yes
No


Analytics
Yes
Yes
Yes


Social media management
Yes
No
No


Blogging blueprints
Yes
No
No


Blogging SEO
Yes
No
No


Content management
Yes
No
No


Call to action forms
Yes
Yes
Yes


Webinars
No
Yes
No


Shopping carts integration
No
Yes
Yes


Website tracking
Yes
Yes
No


Email marketing & automation

All three online marketing tools have the same email marketing and automation capabilities. Mailchimp only offers this service, whereas GetResponse and HubSpot offer additional features.

Landing pages

Both HubSpot and GetResponse offer landing page builders. MailChimp does not have this feature.

Analytics & website tracking

All three platforms offer analytics according to their service offerings, but only HubSpot and GetResponse offer website tracking.

Shopping cart integration

Only GetResponse and MailChimp offer shopping cart integration.

Webinars

Webinars are offered exclusively on the GetResponse platform.

Conclusion

When you first either take your business online, or you’re venturing into online marketing, Mailchimp is the most affordable entry-level email marketing tool. GetResponse’s email marketing plans are cheaper than MailChimp if you have decent amount of subscribers. Also, MailChimp only centers around email marketing and is not an all-in-one online marketing tool like GetResponse and HubSpot.
If your business is at a place where you can afford it, it’s obvious that Hubspot offers more all-in-one online marketing tools and automation, but also comes at a hefty price that not all smaller business can afford.
For almost all the same functionality as HubSpot offers, GetResponse gives you at a fraction of the cost, which makes GetResponse my choice of all-in-one online marketing tools for small businesses.
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