AdWords Editor now supports mobile-first innovations, Gmail ad templates, and more

The shift to mobile has happened. And as marketers on the frontline, you need tools that help you build mobile-first experiences at scale. AdWords Editor is here to help — and just in time for the holidays. The latest version (11.6) includes support for universal app campaigns, Gmail ad templates, and much more.Universal app campaignsDevelopers and marketers know it’s not just about driving app installs, it’s about delivering valuable actions within your apps. AdWords Editor now supports universal app campaigns (UAC), which help you find the customers that matter most to you, based on your defined business goals. With UAC, you can find valuable users for your app across Google Search, Play, YouTube, and within apps and mobile websites on the Display Network. Create and edit universal app campaigns in AdWords Editor today.Gmail ad templatesWith Gmail ads, you can reach the 1B+ Gmail users around the world. Gmail ads provide a relevant way for you to connect with them as they’re browsing promotional emails. AdWords Editor now supports Gmail image templates and Gmail single promotion templates so you can easily create, manage, and edit your Gmail ads, in bulk, alongside the rest of your ads.Expanded text adsAs a reminder, support for expanded text ads is also available in AdWords Editor. Expanded text ads provide more ad space so you can showcase additional details about your brand, products, and services. Check out our best practices guide for tips and tricks on writing compelling ads.Responsive adsResponsive ads adapt to the increasingly diverse mix of content types and screen sizes across the Google Display Network. You can now create and edit responsive ads in AdWord Editor.And more…The latest version of AdWords Editor also includes:Device bid adjustments allow you to maintain the efficiency of managing a consolidated campaign that reaches consumers across devices, while giving you more control to set individual bid adjustments for each device type.Enhancements to advanced search, including an easier way to create filters.Scheduled downloads to help you stay on top of recent changes and performance statisticsLearn more about these updates in the AdWords Editor Help Center or download AdWords Editor here.Posted by Blake Reese, Senior Product Manager, AdWords Editor

Source: Google Inside Adwords
Link: AdWords Editor now supports mobile-first innovations, Gmail ad templates, and more