Articles by Adam Dorfman

Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. The post Don’t let your business play possum with […]

As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments […]

What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores. The post Why Google is mining local business attributes appeared first […]

Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers […]

As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for […]