PPC management checklist: Daily, weekly and monthly reviews
Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it […]
Articles by Adam Proehl
10 Google Analytics 4 settings to check before the holiday season
Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. However, next […]
12 GA4 Expectations You Need To Have As It Replaces Universal Analytics
Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals. […]
21 PPC lessons learned in the age of machine learning automation
What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every […]
9 Things To Optimize On An Ecommerce Site To Drive Sales
Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration). The post 9 Things To Optimize […]
103 Small Business Marketing Ideas To Help You Grow
As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today. The post […]
10 Classic Tips to Write Effective Google Ads Copy via @sejournal, @adamproehl
Human behavior drives classic marketing principles. Here’s how to use this knowledge in Google Ads copywriting for better-performing ads.The post 10 Classic Tips to Write […]
15 Essential Communication Skills For Digital Marketers via @sejournal, @adamproehl
Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you’ll need to succeed.The post 15 Essential Communication Skills For […]
7 Interview Questions for Hiring the Right PPC Manager via @adamproehl
Hiring a PPC Manager can be challenging. Dig deeper and go beyond tactical knowledge with these interview questions that can help you assess candidates.The post […]
3 Important Considerations for Your PPC Leads via @adamproehl
Leads from paid search not converting to sales? Look into these three points if your lead gen campaigns are not working the way they should.The […]
