How to navigate SEO keyword research in the era of ChatGPT
Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface. Mere months […]
Articles by Adam Tanguay
How to build a better website architecture
You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave […]
How to build a ‘helpful’ content strategy for 2023
Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance […]
Use this SEO forecasting template to gain insights for 2023
Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to […]
4 advanced ways you’re not measuring SEO effectiveness – yet
In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an […]
4 smarter ways to measure SEO effectiveness
I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of […]
How to approach SEO in a period of global disruption
Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it. If all these […]
