Articles by Aleh Barysevich

Visual search might never replace text-based search, but in an industry that relies on images to appeal to its audience, it’s a trend to watch […]

Your website needs traffic and your business needs conversions. That’s why you should focus on SEO metrics that helps achieve your business goals.The post A […]

If you’re looking to start a business and reach a Russian-speaking audience, Yandex—not Google—is the way to go. Here’s what you need to know.The post […]

Let’s look at the differences between preparing to optimize for search engines that let users search via the spoken word versus the typed word.The post […]

In this post, we’ll dissect some popular Google Answer Box search results to help you learn how to optimize your site for different types of […]

Voice search is clearly on the rise and we’d be foolish to ignore this trend in the SEO industry. It’s time to stop thinking linearly […]

In this post, Aleh Barysevich looks at the basics of influencer targeting and the tools you need to keep up in our noisy digital landscape.The […]

With Armed Forces Day approaching, SEJ would like to acknowledge the digital marketers who have direct experience or who have family members with direct experience […]

We’re not going to rehash how AI and machine learning work. Instead, we’re going to look at how SEOs should use this Google RankBrain in […]

Dark traffic is affecting your site and skewing your analytics, making it tough to figure out how your marketing is doing. Here’s how to deal […]