Articles by Allen Finn

Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns. The […]

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a […]

What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the […]