Holiday PPC Strategy: 11 Steps to Drive Greater Profit This Year via @hoffman8
Are you ready to hit the ground running with your holiday PPC efforts? Here are 11 steps to take.The post Holiday PPC Strategy: 11 Steps […]
Articles by Amy Bishop
How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences via @hoffman8
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.The post How to Drive More Revenue to Your […]
How to Choose the Right Facebook Ad Objective for Your Goals via @hoffman8
Learn how to use all 13 Facebook Ad objectives to help you achieve your goals in this in-depth guide.The post How to Choose the Right […]
How to Make Google Search Partners Work for You by @hoffman8
Here are some best practices that will help improve your performance in the Google Search Partners network.The post How to Make Google Search Partners Work […]
Surefire tactics to get the most value out of budget-limited campaigns
Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is […]
Optimizing for quality score is a best practice, except when it’s not. Here’s why.
Contributor Amy Bishop explains that improving quality score shouldn’t be a goal in itself, but solely a means to achieve your business goals. How to […]
The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. The […]
The nitty-gritty paid search account health check: Part 1
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. The […]
Competitive analysis: Making your auction insights work for you
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. The post Competitive analysis: Making your auction insights work for […]
Bridging data and action: How to create killer reports
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports […]
