7 ways small retailers can compete with retail giants using Google Shopping
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their […]
Articles by Andreas Reiffen
Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles
Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize […]
Uncover hidden potential in your paid search and shopping campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. The […]
Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK […]
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding. The post Can you […]
