Articles by Andrew Shotland

Columnist Andrew Shotland takes a look at the “near me” phenomenon and shares data that helps illuminate how to rank for these queries. The post […]

The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends […]

Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations. The post When […]

We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google […]

Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew […]

Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. The post How does Google’s local algorithm […]

Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the “Ask The SEOs” session for those who missed it. The post Ask The […]

Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local […]

SEO value is rarely considered in acquisition deals. Using Sports Authority as an example, columnist Andrew Shotland discusses how a website’s SEO should factor into […]

As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want […]