Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out […]
Articles by Andy Favell
The future of mobile local search part three: tradesmen, home services, verification and guarantees
In the third of part of our discussion of future of mobile local search, we will take a closer look at searches for tradesmen (paid […]
Where is Google heading with mobile local search?
The last column asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get […]
Is Google killing mobile organic search?
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google […]
Eight reasons to prioritize a mobile site or web app over a native app
Do you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first? Clue: the one […]
