CTV is where the viewers go and advertisers should follow
30-second summary: Massive popularity translated into the explosive surge in CTV media buying. At the end of the 2010s, globally programmatic advertising on CTV grew […]
Articles by Anna Kuzmenko
How to target ads for Gen Z on CTV?
30-second summary: Gen Z is better aware of the new trends than older generations so that it makes them more open to trying out new […]
