Articles by Anna Shirley

Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects. The post Apple Search Ads: Still […]

You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a […]

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit […]

Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your […]