Articles by Barry Levine

Optimization platform Optimizely is out today with Performance Edge, which it says improves the speed at which user tests run in browsers. In a typical […]

In March, Adobe made its Experience Platform globally available, integrating real-time customer data from multiple sources into profiles that could employed to personalize content or […]

In August of last year, AT&T announced it had completed its purchase of major ad platform AppNexus. Late last week, the telco giant said it […]

With browsers and privacy regulators increasingly unhappy with third-party cookies, the Interactive Advertising Bureau (IAB) Tech Lab made a pitch this week for a new […]

Automated lending platform Kabbage announced this week it will acquire B2B customer data platform Radius Intelligence, which assembles disparate data sets about small businesses into […]

Inbound marketing platform HubSpot announced Wednesday a partnership with marketing data engine Supermetrics that lets users – for the first time – automatically acquire and […]

Research firm Gartner is out today with its latest Hype Cycle for Digital Marketing and Advertising 2019 report [for a fee, or for Gartner clients], […]

A lot of business activity is repetitive, and can be accomplished by the right business automation software. But there are a lot of options, so […]

Account-based marketing systems and lead generation tools can be essential tools for marketers looking to target specific kinds of businesses. But they are often oriented […]

“Blockchain” could win the award for most-hyped buzzword, so consulting firm Deloitte has introduced a “Blockchain in a Box” (BIAB) to help marketers and others […]