Google announced Thursday a major new privacy initiative that could, if adopted by the industry, significantly change how ad targeting works on the web. In […]
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. The post Voice […]
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms. The post 1plusX adds search-like keyword […]
The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%. The […]
The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met. The post LaterPay offers first […]
The new features make it easier for online retailers to tailor site search to their visitors. The post Salesforce’s Einstein boosts search in its Commerce […]
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. The post […]
The deep-linking provider is out with ads for AMP that can link directly to specific content in apps. The post Branch offers first deep-linking from […]
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. The post LiveRamp adds people-based search […]
The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects campaigns. The post Moz Local […]
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