Programmatic Advertising For Small Businesses: What, Why, And How?
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses. The post […]
Articles by Ben Wood
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post […]
6 Tips For Supercharging Google Display Network Performance
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way. The post […]
Data Clean Room: What It Is & Why It Matters in a Cookieless World
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know.The post Data Clean Room: What […]
6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood
Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.The post 6 […]
Entering Competitive Verticals: How & Why You Should Diversify Ad Spend via @iambenwood
Discover how to diversify your paid media strategy in order to build visibility and full-funnel coverage in competitive markets.The post Entering Competitive Verticals: How & […]
How to Get More Done: 9 Tips to Maximize Marketing Productivity via @iambenwood
These nine actionable tips will help you focus on reaching your marketing goals and maximize your productivity.The post How to Get More Done: 9 Tips […]
Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood offers advice on how to use them to gain deeper insights […]
How to Create an Awesome E-Commerce Dashboard in Google Sheets by @iambenwood
This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard for your business.The post How […]
