Overcoming the paradox of personalization to meet consumer expectations by BlueConic
With growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and over 80% of CMOs say privacy has changed their […]
Articles by BlueConic
The Comoto Family of Brands accelerates omnichannel marketing with first-party data
Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left […]
Debunking the 4 myths of consumer data privacy that are holding marketers back
Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the […]
The third-party data deprecation playbook
Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. […]
BlueConic named a leader in IDC MarketScape CDP Vendor Assessment
CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams. The post BlueConic named […]
