Unique international trends require a unique marketing approach
Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares […]
Articles by Brendan McGonigle
How the Russian search market looks now
Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google’s recent move to come into compliance with Russian competition law. The post […]
A winning process yields winning results: Conversion optimization tips from SMX Advanced
Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields […]
Going global: Common sense considerations too commonly ignored
If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC marketer, consider […]
