Articles by Brian Cotter

30-second summary: The final stage of the storytelling process involves going beyond defining and structuring your story, to thinking about the actual delivery Delivering a […]

30-second summary: Once sellers have taken the time to truly get to know their buyers, the next step for effective storytelling is to build a […]

30-second summary: Every interaction has a 33% chance of moving towards a revenue outcome, making it vital that sellers tell the right story, to the […]