Articles by Brian Patterson

Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far. The post 3 […]

What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP […]

How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing […]

Columnist Brian Patterson believes that SEO success depends not only on your knowledge and skills, but on your ability to work efficiently. Check out his […]

Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips […]

The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get […]

Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score. The post 3 next-level Yelp tricks for business […]

Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. The post Test points to […]

Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains […]

WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need […]