Articles by Brooke Osmundson

The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace. The post Is Google Losing Steam In […]

Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & […]

Read on to learn how advertisers are prioritizing machine learning, first-party data, and the impacts that inflation imposes on marketing performance. The post Inflation’s Impact […]

Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers? The post Two More DSPs Remove […]

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get […]

With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts. The […]

Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals. The post Google Debuts […]

Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve. […]

Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts. The […]

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. The post Google Unveils New Ads Manager Tools […]