PPC Audience Strategy: Targeting vs. Observation (With Examples)
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.The post PPC Audience Strategy: […]
Articles by Brooke Osmundson
The Complete Guide to Google Ads Lead Forms Extensions via @sejournal, @brookeosmundson
Google lead form extensions are a powerful tool for Search, Display, YouTube, or Discovery campaigns. Read about them here.The post The Complete Guide to Google […]
How to Get Started With YouTube Audio Ads via @sejournal, @brookeosmundson
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.The post How to Get […]
5 PPC Tips for Technology Companies via @brookeosmundson
Maximize your paid search resources, connect with B2B buyers, and improve ROI with these PPC tips for technology brands.The post 5 PPC Tips for Technology […]
How to Optimize Universal App Campaigns via @brookeosmundson
These five optimizations enable you to take control and get the most out of your Google Universal App campaigns.The post How to Optimize Universal App […]
