ChatGPT and SEO content: Where do we go from here?
With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can […]
Articles by Bruce Clay
Resolve to get SEO done in 2023 – Here’s how
Millions of people make new year’s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped […]
5 times you’ll need an expert SEO in 2023
There are many times during the lifecycle of your website that you will need an expert SEO. If you don’t enlist the help of a […]
3 big reasons businesses can be thankful for SEO
SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the […]
10 spooky SEO tactics to axe in 2023
It was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle […]
Why sales needs SEO more than ever
Sales always has a voice. Revenues have to grow, and anything else is a failure. But now, many companies have a near-death experience because the […]
5 questions to evaluate any SEO training course
Investments in e-learning in 2022 are up, and there’s no sign of slowing. The global e-learning market will surpass $243 billion in 2022, Statista estimates. […]
What percentage of your budget should go toward SEO?
Business investment in marketing these days is soaring, especially in digital marketing. In fact, for the first time in a decade, marketing growth topped 10% […]
Creating new content vs. optimizing old webpages: Which is better for SEO?
Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half […]
How to train entry-level SEO hires so they can contribute right away
Entry-level in the SEO world can mean many things. It may mean that candidates have little to no experience. Or it may require a handful […]
