A Guide to Star Ratings on Google and How They Work via @sejournal, @ChandalN
Consumers tend to trust and buy from brands that have higher star ratings. Here’s what you need to know for organic and local search.The post […]
Articles by Chandal Nolasco da Silva
The 10 Most Important PPC KPIs You Should Be Tracking via @ChandalN
PPC campaigns come in all shapes and sizes, it’s important to report on performance indicators that make sense. Here are 10 PPC KPIs to use.The […]
Unusual Call to Action Examples That Actually Work via @ChandalN
What drives CTA clicks? Is it the color of the button or the language used? Undoubtedly, unusual CTAs have a way of converting.The post Unusual […]
How to Filter Out Referral Spam in Google Analytics via @ChandalN
It has always been pretty straightforward to filter spam referral traffic. However, the plot thickened in October 2020 when Google launched Google Analytics 4.The post […]
The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN
It’s important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.The post The 10 Most Important PPC KPIs […]
How to Recover From Google’s Mobile Interstitials Penalty by @ChandalN
The road to ranking recovery isn’t always straightforward for search engine marketers. From XML sitemaps to religious exception, this post will look back at past […]
GIFs and Google: Good Content or Bad SEO Practice? by @ChandalN
What are the consequences of dynamic GIF content? Are GIFs good content practice or bad SEO practice?The post GIFs and Google: Good Content or Bad […]
