Articles by Charissa Yee

Yesterday at SMX East in New York City, I shared new innovations to help local and omni-channel marketers drive more foot traffic to business locations. […]

The end of 2017 is just around the corner, and for many marketers, the most important time of year is still to come: the holiday […]

As technology enables more assistive experiences, consumer’s expectations for seamless web experiences are now higher than ever before. In fact, a one second delay in […]

Cross-posted from the Google Analytics blog.In May, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across […]

Measurement is foundational to digital marketing. Heading into the holidays, it’s more important than ever to make sure all of your online sales, reservations and […]

When we first announced the rollout of the new AdWords experience, our goal was simple: to introduce a faster and more intuitive AdWords that’s focused […]

This year, around 90% of global sales will happen in a physical store.1 To bring more shoppers through the door, businesses need tools to efficiently […]

We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install […]

Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services […]

As you may have heard, we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach […]