Articles by Charissa Yee

We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops […]

When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also […]

High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape […]

Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing […]

We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year.With UAC, you can reach the […]

People expect to get things done in ‘one step’ or ‘one second’. Whether it’s finding the cheapest flight or ordering takeout, they demand fast and […]

The holiday season is right around the corner – are your Shopping campaigns prepared to maximize increased shopping traffic? To help you get a head […]

The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear […]

Whether it’s Diwali, Back to School, Christmas or Boxing Day, shoppers go online to purchase gifts globally. Here’s how you can capture the attention of […]

From finding the right keywords to creating the best ads, you invest a lot of time optimizing your campaigns to drive visitors to your website. […]