Articles by Charissa Yee

Mobile continues to raise the bar for marketers – as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless […]

Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great […]

Welcome to the Google Marketing Next live stream! Tune in live at 9:00 a.m. PT/12:00 p.m. ET to learn about Google’s latest marketing innovations, the […]

Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from […]

I/O is a magical time at Google. Every year, thousands of developers gather in Google’s backyard to share new product ideas and learn about our […]

Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords, you can assess how relevant […]

There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, […]

Thousands of merchants have long been using our Google Trusted Stores program to gain their customers’ confidence. Today, we’re excited to introduce Google Customer Reviews, […]

When people are deciding where to go—like where to shop, eat or have fun—they turn to their smartphones to explore and find nearby places. We […]

Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or […]