Articles by Charissa Yee

Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. […]

Retailers like you are always looking for the best ways to promote your products and reach shoppers online, right when they’re looking to buy — […]

This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads […]

By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to […]

Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework […]

Last week we covered how mobile has changed shopping behavior during Black Friday weekend. But its effects don’t stop there. Mobile is making it easier […]

Consumer expectations are higher than ever before. And thanks to mobile, your customers are connected, informed and savvy– they’re becoming supershoppers overnight. As they go […]

What an exciting time of the year. Supershoppers are out in full force, and your AdWords campaigns are ready for them. Last year, on mobile […]

The holiday season is upon us, and millions of people around the world are looking forward to unwrapping their new devices and downloading their favorite […]

Smartphones have become consumers’ trusted shopping companions. Mobile shopping searches surged in 2015, passing desktop for the first time on Thanksgiving and Black Friday.1 This […]